Caught in a whirlwind of wealth and expectations
Rachel Chu is happy to accompany her longtime boyfriend, Nick, to his best friend's wedding in Singapore. She's also surprised to learn that Nick's family is extremely wealthy and he's considered one of the country's most eligible bachelors. Thrust into the spotlight, Rachel must now contend with jealous socialites, quirky relatives and something far, far worse -- Nick's disapproving mother.
Impact in Action
Learn about the impact of this film on communities.
"Crazy Rich Asians" broke barriers in Hollywood by showcasing a predominantly Asian cast and telling a story that resonates with diverse audiences. The film's release marked a significant cultural moment, emphasizing the importance of representation in media. It became a box office success, grossing over $238 million worldwide, proving that stories centered around Asian characters can not only thrive but also lead to broader discussions about race and identity in contemporary society.
The film's success has spurred conversations around diversity in film and television, influencing studios to consider more inclusive casting and storytelling. It also ignited a wave of interest in Asian culture, leading to increased visibility for Asian American narratives in mainstream media. As a result, "Crazy Rich Asians" serves as a pivotal example of how cinema can impact societal perceptions, challenge stereotypes, and inspire future generations of filmmakers to tell their own stories.
Dive Deeper
Get to know more about the problem.
Learn more about the issue
Explore relevant research & latest news
Go the extra mile!
Where to Watch
Oops, we could not find any watch sources for this media.
FAQ
See more FAQs here.
Continue Exploring
Discover more stories and insights that align with your interests.
Similar Impact Campaigns
Check out these media campaigns with similar social themes and impact tags
In The Heights
In Washington Heights, N.Y., the scent of warm coffee hangs in the air just outside of the 181st St. subway stop, where a kaleidoscope of dreams rallies a vibrant and tight-knit community. At the intersection of it all is a likable and magnetic bodega owner who hopes, imagines and sings about a better life.
Us
Accompanied by her husband, son and daughter, Adelaide Wilson returns to the beachfront home where she grew up as a child. Haunted by a traumatic experience from the past, Adelaide grows increasingly concerned that something bad is going to happen. Her worst fears soon become a reality when four masked strangers descend upon the house, forcing the Wilsons into a fight for survival. When the masks come off, the family is horrified to learn that each attacker takes the appearance of one of them.
Related Articles
Read our blog on the state of impact entertainment and Empact updates!
Empact: on turning empathy into action
Transforming emotional stories into actionable social change, Empact empowers filmmakers and brands to create impactful entertainment and meaningful audience engagement.
Why every film should have an impact campaign
Explaining the importance of impact campaigns for filmmakers to engage audiences, spark action, and enhance a film's reach and legacy.